Embedded Finance Explained: How Your Favorite Apps Are Quietly Becoming Lenders

A $7.2 trillion market by 2030—embedded lending is reshaping how people borrow, skipping banks entirely through apps like Shopify and Uber.

A $7.2 trillion market by 2030—embedded lending is reshaping how people borrow, skipping banks entirely through apps like Shopify and Uber.

Embedded lending is projected to hit $32.5 billion by 2030. Here's how credit built into e-commerce, gig apps, and retail software actually works.