Embedded Lending: The Fintech Trend Hiding Inside Your Favorite Shopping Apps

Over 60% of new consumer credit now starts outside a bank. Here's how embedded lending quietly took over checkout flows at Amazon, Shopify, and beyond.

Over 60% of new consumer credit now starts outside a bank. Here's how embedded lending quietly took over checkout flows at Amazon, Shopify, and beyond.

With 64 million U.S. independents locked out of traditional lending, fintech lenders now approve contract workers using 3 months of bank data and invoice history.

Rates from 5.99% to 21%+, no in-person visits, and approval in under 24 hours — here's how fintech auto refinancing works and when it's worth doing.

Fintech platforms now approve over 34% of non-employed applicants—stay-at-home parents included—by counting spousal transfers and household income as qualifying income.